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March 01, 2005
Iraq turns to TV ads to recruit
BAGHDAD - To confront the daily images of violence, Iraq has launched a new media war — trying to win Iraqi hearts and minds and battle insurgents with the power of American-style advertising.
One slick commercial, used to recruit police, conveys the message: It's safe enough to join, even though insurgents attack every day. Another ad shows police as heroes — the chance to save a school from a bomber seen as an incentive for police who earn only $200 a month. More
Posted by Matthew Burton on March 1, 2005 at 11:25 PM in Advertising, Al-Iraqiya/Iraqi Media Network | Permalink
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