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source: Defense
Contracting Command-Washington
Scope
of Work
Statement of
Objectives
Government-furnished
Items
Contractor-furnished
Items
Report Requirements
Inspection
and Acceptance
Performance
Key Personnel
Base and Award Fees
APPLICATION
INSTRUCTIONS
Program Proposal
Details of Objectives
Performance
Assessment
Past Performance
Cost Proposal
Central
Contractor Registration
Solicitation
Definitions
Unnecessarily
Elaborate Proposals or Quotations
Site Visit
EVALUATION
Basis of Award
Evaluation Approach
Proposal Evaluation
General Evaluation
Factors
Specific
Evaluation Factors
Evaluation of
Options
Pre-Award Survey
Operation
of facilities for, and provision of a full range of media services
for the Iraqi people, to include the training of an indigenous
Iraqi media workforce for purposes of their succeeding to the
work called for herein. The work shall be performed in accordance
with the Statement of Objectives, and during the period 1 January
2004 through 31 December 2004.
C-1
SCOPE OF WORK
C.1
SCOPE OF WORK
1.
The non-personal services to be rendered under this contract generally
consist of developing an existing Iraqi nationwide radio and television
network and national newspaper to a significantly higher level
of overall quality, reach, and share. These services are likely
to include the refurbishment, improvement, and/or buildout of
an existing facility and equipment infrastructure; the provision
of quality radio and television programming; the expansion and
enhancement of a national newspaper; and the training and development
of an indigenous Iraqi workforce to independently operate these
services upon completion of the contract. The work will be performed
against the Statement of Objectives shown below.
2.
Upon award, this contract will be a Cost-Plus-Award-Fee type contract.
The contractor shall be reimbursed for all his reasonable, allocable,
and allowable costs, as determined through a post performance
audit by the Defense Contract Audit Agency (DCAA). The contractor
will receive a Base Fee, not to exceed 3% of the costs as estimated
at the time of contract award. In addition to the Base Fee, an
Award Fee is also available. The funds available to the award
fee pool, taken together with the amount of the Base Fee shall
not exceed 10% of the costs as estimated at the time of contract
award. The Government, depending upon the contractor’s quality
of performance toward achieving the objectives shown below, will
award to the contactor an Award Fee commensurate with its assessment
of the contractor’s performance. The award fee process will proceed
as described in the Award Fee Plan, attached hereto as Attachment
#1. Neither the Base Fee nor the Award Fee pool shall fluctuate
with the actual cost of performance.
3.
The contract shall be effective for a period of 12 months, from
1 January 2004 through 31 December 2004. At its option, the Government
may extend the term of the contract for two (2) consecutive option
periods of 6 months each pursuant to FAR 52.217-9, incorporated
in Section I in full text.
4.
Award will be made on an all or none basis (basic plus option
periods) for all the work called for herein. Sub-contracting is
not prohibited. Contract award will be made on a best value basis
as described in Section M.
C-2
STATEMENT OF OBJECTIVES
1.
The Coalition Provisional Authority (CPA) currently occupying
Iraq seeks to contract for development of the existing human,
real and other resources of the "Iraqi Media Network" (IMN) into
a world class radio and television broadcasting and newspaper
publishing organization. CPA's specific objectives with regard
to the contract are listed at paragraph 3 below.
2.
Prospective offerors will propose:
How
each of CPA’s objectives would be achieved.
How
long it would take to achieve each objective.
The
methods or criteria CPA should use to assess the offeror’s
in-progress performance and ultimate degree of success achieving
each objective.
How
much the offeror expects it would cost to achieve CPA’s objectives
employing the proposed approaches.
3.
Specific objectives. At the end of the performance period --
3.1.
IMN leads all mass media in providing comprehensive, accurate,
fair, and balanced news and public affairs to the Iraqi people.
3.2.
Each IMN employee is schooled, coached, practiced, and proven
in the principles and techniques of his or her job.
3.3.
The practice of management and journalism within IMN is thoroughly
professional.
3.4.
IMN is structured and manned to internally satisfy all of its
routine operational requirements.
3.5.
90% of Iraq’s population and 100% of the population of its 15
largest cities can receive terrestrial broadcasts of no fewer
than two 24-hour IMN TV programs and two 24-hour IMN radio programs.
One TV program and one radio program are principally "all news
and public affairs." The "all news and public affairs" TV program
is additionally available throughout the Middle East via Arabsat
or equal.
3.6.
IMN’s newspaper is truly national.
3.7.
IMN has a physical presence in no less than Iraq's 15 largest
cities, and is integrated with, and civically active in each.
3.8.
All IMN operating locations are secure.
3.9.
IMN is prepared for contingency operations.
3.10.
IMN knows exactly how well it is doing relative to its competitors
and has the audience-related information it needs to make sound
management and programming decisions.
3.11.
IMN is operating, and ready to sustain operations over the long
haul, without any CPA or Iraqi Government funding.
3.12.
The transition from contractor to no contractor is seamless.
3.13.
There is a healthy and growing indigenous television/film production
industry in each major region of Iraq.
C-3
GOVERNMENT FURNISHED ITEMS
The
following items will be provided by the Government:
1.
Propagation charts indicating, based on field surveys, the network’s
actual AM, FM and TV signal coverage of Iraq as of October 2003.
2.
Subcontracts that the successful offeror may or may not, at his
discretion, assume, with:
--
Arabsat
--
Reuters
--
Associated Press
--
MBC
--
Approximately 20 "international consultants"
3.
Access to IMN "legacy" real and other property
4.
Government furnished equipment
5.
Existing IMN structure, and a nationwide roll of approximately
1,000 indigenous employees fully funded by the Iraqi Ministry
of Finance
6.
Current stations, frequencies, channels, and output power
7.
Equipment on order
8.
Audience survey results
C-4
CONTRACTOR FURNISHED ITEMS
1.
The contractor shall provide all labor, services, material and
other support necessary to perform the work called for herein,
and to achieve the stated objectives, except for those items identified
as Government furnished.
2.
The contactor shall provide for his own security, as well as for
the security of the IMN facilities under his care.
C-5
REPORT REQUIREMENTS
The
contractor shall prepare and deliver to the Contracting Officer’s
Representative (COR) a monthly report entitled, "Monthly
Status and Financial Report". This report will be due on
the 15th of each month, and will summarize the activities of the
preceding month. It will include a brief statement of accomplishments,
problems encountered and their resolution, and any projections
for the future. The financial portion will summarize expenditures
to date, and forecast expenditures for the following month. When
the contractor has expended 75% of the contract funding provided,
he will note this fact in the monthly report.
INSPECTION
AND ACCEPTANCE
E-1.
INSPECTION AND ACCEPTANCE
Inspection
and acceptance of all work required under this contract shall
be performed by the Contracting Officer’s Representative (COR)
as designated by the Contracting Officer or GTR.
PERFORMANCE
F-1.
PERIOD OF PERFORMANCE
Unless
extended in accordance with FAR 52.2.17-9, the Period of Performance
shall be from 1 January 2004 thru 31 December 2004. The Government
shall have the option to extend performance into option periods
as follows: 1 January 2005 thru 30 June 2005; and from 1 July
2005 thru 31 December 2005.
F.2
DELIVERY INFORMATION
Services
called for under this contract will be delivered in accordance
with the schedule. The "Monthly Status and Financial Report"
shall be delivered as follows:
SPECIAL
REQUIREMENTS
H.1.
KEY PERSONNEL
The
personnel specified in the contractor’s proposal as "key
personnel" are considered to be essential to the work being
performed under this contract. Prior to diverting any of the specified
individuals to other projects, the Contractor shall notify the
Contracting Officer reasonably in advance and shall submit justification
(including proposed substitutions) in sufficient detail to permit
evaluation of the impact on the program. No diversion shall be
made by the Contractor without the written consent of the Contracting
Officer: provided, that the Contracting Officer may ratify in
writing such diversion and such ratification shall constitute
the consent of the Contracting Officer required by this clause.
The Schedule may be amended from time to time during the course
of the contract to either add or delete personnel, as appropriate.
H.2 BASE
AND AWARD FEES
1.
General: This contract is a cost-plus-award-fee type contract.
The contractor will be reimbursed for all reasonable, allowable,
and allocable costs incurred in its performance of the work herein.
In addition, the contractor will receive the negotiated Base Fee,
as shown in the contract schedule, which shall not to exceed 3%
of the total costs as estimated at the time of award. One twelfth
(1/12) of the Base Fee will be invoiced monthly with the contractor’s
regular monthly invoice. The Award Fee will be subject to the
Government’s evaluation of the contractor’s performance, as set
forth in the Award Fee Evaluation Plan (Attachment #1).
2. Award
Fee. The award fee is an incentive which rewards superior performance
in addition to and beyond the basic requirements, and will be
awarded based upon how the contractor performed against the pre-determined
criteria for each of the thirteen stated objectives.
(a)
Award Fee Pool. The amount of the Award Fee Pool is that negotiated
amount shown in the contract schedule. This amount, together with
the Base Fee shall not exceed 10% of the total costs as estimated
at the time of award. The amount of the Award Fee Pool shall not
fluctuate with costs incurred during contract performance. Subject
to the Government’s rating of the contractor’s performance, the
contractor may be awarded any portion of the Award Fee commensurate
with that rating. The amount may be from Zero to 100% of the Award
Fee Pool.
(b)
Evaluation Period. Each evaluation period will be six (6) months.
(c)
Rating Scale. Significant performance levels are required for
a contractor to earn an award fee. The ratings for award are as
stated in the Award Fee Evaluation Plan.
(d)
Modification of Award Fee Evaluation Plan.
- Procedural
Changes. The Government reserves the right to
alter
the procedures in the Award Fee Evaluation Plan before
the succeeding evaluation period. The contractor may also
propose changes for government's consideration. The Contracting
Officer will notify the contractor, in writing, of changes
to the plan before the start of the affected evaluation
period. Changes that are applicable to a current evaluation
period will be incorporated into the plan provided that
both parties agree to the changes. If agreement cannot
be reached on these changes, the current award fee evaluation
plan will remain in effect for that evaluation period.
- Changes
in Evaluation Criteria. Any changes in the
evaluation
criteria will be subject to mutual agreement of the parties.
(e)
Self-Evaluation. The Contractor will have the opportunity to submit
a self-assessment of his performance under the contract.
(f)
Disputes. Government decisions regarding the award fee, including
but not limited to, the amount of the award fee if any; the methodology
used to calculate the award fee; the calculation of the award
fee; and the nature and success of the contractor’s performance
are final and not subject to dispute.
h. Description of Proposal Divisions
PART
I. Program Proposal. This part shall introduce the offeror,
provide information
concerning
the firm’s core business, and set forth his proposed approach
and timelines to achieve the objectives of the contract, as follows:
(1)
The Program Proposal shall include an introductory section that
briefly:
discusses
a management plan that covers functional support areas such as
management, administration, supervision, and logistics; includes
an organizational chart that presents the organizational structure,
and delineates the responsibilities and lines of command and communications;
discusses any subcontracting, partnering, or joint venture roles
and responsibilities within the organization; explains the plan
for use of Government furnished property and any contractor acquired
property; describes a purchasing policy that allows for Government
evaluation of adequate and efficient cost controls, and the accounting
for Government property in their possession; and, describes a
plan for the maintenance and control of official Government property
records.
(2)
The heart of the Program Proposal shall address two criteria:
(a) the likelihood an offeror’s proposed solutions would achieve
the objectives itemized in SECTION C-2; and (b) ) the likelihood
an offeror’s proposed solutions would achieve the objectives itemized
in SECTION C-2 within the offeror’s proposed timeframes. For purposes
of this evaluation, the offeror shall provide the following:
For
each objective:
Approach:
Offerors will explain their specific assumptions and approach
toward achieving each of the stated objective.
Timeframe:
Offerors will indicate the number of weeks, beginning with the
week performance commences, they expect it will take to achieve
the objective, employing the offeror’s proposed approach to its
achievement.
Personnel:
Offerors will indicate the relevant qualifications, in name-role-qualifications
format, and provide resumes for, the key individual(s) who will
be directly involved in achieving the objective.
Experience:
Offerors will state, in who-what-when-where-why-how format,
any first-hand experience the offeror has had implementing similar
approaches, or achieving similar objectives.
Unique
For each objective:
For
Objective 3.1.: IMN leads all mass media in providing comprehensive,
accurate, fair, and balanced news and public affairs to the Iraqi
people:
Information
Architecture and Processes: Offerors should indicate the information
inputs (including news gathering), processes (including editorial),
outputs (including presentation of news and public affairs) and
architecture (including news bureaus, if any) they would employ
in pursuit of this objective.
Radio
and Television Programming: Offerors should indicate how they
intend to program IMN’s radio and television networks and local
stations in pursuit of this objective.
Newspaper
Content and Design: Offerors should indicate how they intend to
fashion IMN’s newspaper in pursuit of this objective.
Other
Actions: Offerors should indicate any actions they intend to take
in pursuit of this objective that do not directly involve
IMN’s broadcast and print products. Do not repeat actions covered
under other objectives.
Staffing,
Organization and Equipment: Offerors should indicate how they
intend to staff, organize, and equip IMN in pursuit of this objective,
to include how they intend to staff, organize, and equip any IMN
elements that would be directly involved in achieving this objective,
but not necessarily directly involved in news and public affairs.
For
Objective 3.2.: Each IMN employee is schooled, coached, practiced,
and proven in the principles and techniques of his or her job:
Offerors
should indicate how they intend to (1) assess the developmental
needs of each IMN employee and accordingly (2) school, coach,
practice and prove each employee in the principles and techniques
of his or her job.
For
Objective 3.3.: The practice of management and journalism within
IMN is thoroughly professional:
Note:
"Each IMN employee" in Objective 3.2. applies to IMN’s
managers and journalists, along with everyone else in the workforce.
The difference, then, between Objective 3.2. and Objective 3.3.
is the notion of "professionalism," versus simply competence:
Awareness and employment of a code of ethics, education as well
as training, knowledge as well as skills, characteristics embodied
in the person as well as the job, and so on.
Offerors
should indicate how they intend to (1) assess the
"professionalization" needs of IMN management and its
journalists, and (2) how they would then achieve professionalism
in the practice of management and journalism throughout the IMN
organization.
For
Objective 3.4.: IMN is structured and manned to internally
satisfy all of its routine operational requirements:
Structure:
Offerors should indicate how they would structure IMN to ensure
it is capable of internally satisfying all of its routine needs,
e.g., budget preparation, execution, and accounting, IT, transportation/logistics,
human resources, safety/security, housekeeping, training management,
planning, property control, etc., as well as those functions that
must be carried out to operate and maintain radio and television
networks and stations, and a newspaper. Offerors should also indicate
how they would transition from the existing structure to the proposed
structure.
Staffing:
Offerors should indicate their staffing plan for the structure
they propose. Offerors should also indicate how they would transition
from the existing workforce to the staffing plan they propose.
For
Objective 3.5.: 90% of Iraq’s population and 100% of the
population of its 15 largest cities can receive terrestrial broadcasts
of no fewer than two 24-hour IMN TV programs and two 24-hour IMN
radio programs. One TV program and one radio program are principally
"all news and public affairs." The "all news and public affairs"
TV program is additionally available throughout the Middle East
via Arabsat or equal:
Network
Feeds: Offerors should indicate the facilities, equipment, staffing
(consistent with their approach at "Structure" and "Staffing"
at Objective 3.3. above), and programming (consistent with their
approach at "Radio and Television Programming" under
Objective 3.1. above) they would employ in pursuit of this goal.
Proposed policy for local station "breakaway" from any
of the four network feeds should be included if applicable, and
address, by feed, when and for what purpose local station breakaway
would be authorized. "Clean sheet" approaches are acceptable,
but any approach should take advantage of what already exists
wherever it is practical to do so. Offerors should clearly indicate
where they intend to use other-than existing facilities
and equipment to achieve this objective. They should also include
their restoration/refurbishment plans should their approach employ
facilities that require it.
Coverage
Within Iraq: Offerors should indicate the facilities, equipment,
and staffing (consistent with their approach at "Structure"
and "Staffing" at Objective 3.3. above) they would employ
in pursuit of this goal. "Clean sheet" approaches are
acceptable, but any approach should take advantage of what already
exists wherever it is practical to do so. Offerors should clearly
indicate where they intend to use other-than existing facilities
and equipment to achieve this objective. They should also include
their restoration/refurbishment plans should their approach employ
facilities that require it.
Coverage
Within the Middle East: Offerors should indicate their plans for
providing IMN’s "all news and public affairs" TV program
via satellite throughout the Middle East region.
For
Objective 3.6.: IMN’s newspaper is truly national:
Offerors
should indicate the facilities, equipment, staffing (consistent
with their approach at "Structure" and "Staffing"
at Objective 3.3. above), editorial policies, and circulation
methodology they would employ in pursuit of this goal. "Clean
sheet" approaches are acceptable, but any approach should
take advantage of what already exists wherever it is practical
to do so. Offerors should clearly indicate where they intend to
use other-than existing facilities and equipment to achieve
this objective. They should also include their restoration/refurbishment
plans should their approach employ facilities that require it.
For
Objective 3.7.: IMN has a physical presence in no less than Iraq's
15 largest cities, and is integrated with and civically active
in each:
Offerors
should indicate the facilities, staffing (consistent with their
approach at "Structure" and "Staffing" at
Objective 3.3. above), and corporate policies they would employ
in pursuit of this goal. "Clean sheet" approaches are
acceptable, but any approach should take advantage of what already
exists wherever it is practical to do so. Offerors should clearly
indicate where they intend to use other-than existing facilities
to achieve this objective. They should also include their restoration/refurbishment
plans should their approach employ facilities that require it.
For
Objective 3.8.: All IMN operating locations are secure:
Offerors
should indicate their risk management philosophy and the physical,
human, and other security measures they would employ at each IMN
operating location (consistent with their facilities approaches
at Objectives 3.5., 3.6., and 3.7.) to protect facilities, equipment,
and personnel. "Clean sheet" approaches are acceptable,
but any approach should take advantage of what already exists
wherever it is practical to do so. Offerors should clearly indicate
where they intend to use other-than existing measures to
achieve this objective. They should also include their restoration/refurbishment
plans should their approach employ physical measures that require
it.
For
Objective 3.9.: IMN is prepared for contingency operations:
Note:
CPA’s goal for contingency operations is rapid restoration of:
(1)
The network and satellite feeds at Objective 3.5., although not
necessarily with the usual content.
(2)
Terrestrial broadcasts of network feeds to the greater Baghdad
metropolitan area.
(3)
Network news productions/programs.
Offerors
should indicate how they would achieve those goals, and, post-achievement,
what their approach would provide in terms of anticipated downtimes
in each of the three categories above, following a single given
catastrophic facility loss.
For
Objective 3.10.: IMN knows exactly how well it is doing relative
to its competitors and has the audience-related information it
needs to make sound management and programming decisions:
Offerors
should indicate how they would obtain information about IMN’s
viewers, listeners and readers, and what information they would
seek.
For
Objective 3.11.: IMN is operating, and ready to sustain operations
over the long haul, without any CPA or Iraqi Government funding:
Offerors
should indicate how they would eliminate IMN’s current reliance
on CPA and Iraqi Government funding. CPA is open to all approaches
that are (1) not uncommon in democratic societies and (2) unlikely
to impact continuing, long term achievement of Objective 3.1.
Examples could include, but are not necessarily limited to funding
via advertising sales, sponsorships, grants, international consortia,
subscriptions, and foundations.
For
Objective 3.12.: The transition from contractor to no contractor
is seamless:
Offerors
should indicate their plan for transitioning to the IMN workforce
those roles played by the contractor during the performance period
that must or should continue after the performance period concludes.
For
Objective 3.13.: There is a healthy and growing indigenous television/film
production industry in each major region of Iraq:
Offerors
should indicate how they would stimulate rebirth of an indigenous
Iraqi production industry and help ensure its long term good health.
PART
II. Performance Assessment. This part will contain the offeror’s
method(s), or criteria the offeror proposes CPA use to assess
the offeror’s in-progress performance and degree of ultimate success
in achieving the objectives. The proposed Performance Assessment
will address each of the 13 performance objectives separately.
PART
III. Past Performance. This part will provide information
concerning the offeror’s past performance, and determine the Government’s
level of confidence that, based upon an offeror’s past performance,
the offeror will successfully achieve the performance objectives
of the contract. The offeror shall provide a list of his most
relevant contracts completed over the last three to five years,
including, for each, the contract title and number, approximate
contract value, a brief description of the work, a point of contact,
and a good telephone number and email address for the point of
contact.
PART
V. Cost Proposal. This volume shall include cost and price
information to explain the offeror’s expectations toward achieving
the CPA’s objectives employing the proposed approaches, and will
include the following: (1) The offeror shall state clearly the
fiscal resources budgeted and available to cover all start-up
costs. All anticipated start-up expenses shall be reflected in
the cost and price data for the base contract year; and (2) The
Government will analyze the proposed costs and fees. In order
for the Government to accurately evaluate the same, the cost proposal
shall be in a uniform format presenting a detailed breakdown of
the associated cost elements, such as labor rates, labor burden,
equipment, transportation, overhead, and general and administrative
(G&A). The Government will analyze and evaluate the proposed
total compensation plan submitted by the offeror.
L-2
CENTRAL CONTRACTOR REGISTRATION
In
order to be awarded a contract resulting from this solicitation,
the offeror must be registered in the "Central Contractor
Registry". An offeror may register by accessing the following
website:
http://www.ccr.gov/
L-3
SOLICITATION DEFINITIONS (JUL 1987) (FAR 15.407 ( c)(1)
"Government"
means United States Government.
"Offer"
means "proposal" in negotiation.
"Solicitation"
means a request for proposals (RFP) or a request for
quotations (RFQ) in negotiation.
L-4
UNNECESSARILY ELABORATE PROPOSALS OR QUOTATIONS (APR 1984)
(FAR
15.407 (c )(3)
Unnecessarily elaborate brochures or other presentations beyond
those sufficient to present a complete and effective response
to this solicitation are not desired and may be construed as an
indication of the offeror's or quoter's lack of cost consciousness.
Elaborate art work, expensive paper and bindings, and expensive
visual and other presentation or aids are neither necessary nor
wanted.
L-15
SITE VISIT (DFAR 52-237-0001)(APR 1984)
Offerors are urged and expected to inspect the site where services
are to be performed and to satisfy themselves regarding all general
and local conditions that may affect the cost of contract performance,
to the extent that the information is reasonably obtainable. In
no event shall failure to inspect the site constitute grounds
for a claim after contract award.
L-16
SITE VISIT
The
site visit will conducted at various locations in Iraq during
the first week of November 2003. Interested offerors shall notify
the contracting officer if they are planning to attend the site
visit. Please note each offeror is limited to two (2) persons
from their firm.
EVALUATION
M-1
BASIS OF AWARD
This acquisition is being competed for quality of performance
and reasonableness of cost, not minimum service at minimum cost.
Award of a contract will be an integrated assessment of criteria
designed to determine which proposal offers the best value to
the Government in terms of technical factors and total estimated
costs-plus-fee, rather than to the proposal which simply offers
the lowest total estimated costs-plus-fee. Significant differences
in measured merit may or may not be deemed affordable. The ultimate
source selection will not be made by the application of a mathematical
formula or on the basis of scores alone, but by the exercise of
sound business judgment on the part of the Source Selection Authority
based on an assessment of the evaluation results as a whole.
M-2
EVALUATION APPROACH
Proposals
will be evaluated to determine compliance with all requirements
of the Request for Proposals (RFP). All proposals will be evaluated
by the Source Selection Evaluation Board (SSEB). The SSEB will
rate each proposal strictly in accordance with its content and
will not assume that performance will include areas not specified
in the offeror’s written proposal. Offerors are cautioned to initially
submit sufficient information to enable the SSEB to fully ascertain
each offeror’s capability to perform all of the requirements contemplated
by this solicitation. All commitments made in the proposal should
be complete and concise but not overly elaborate.
M-3
PROPOSAL EVALUATION
a. Careful, full, and impartial consideration will be given to
all proposals received in response to this RFP. The evaluation
factors as outlined in the RFP will be applied in an identical
manner to each proposal.
b. Except for price, a scoring system has been established for
evaluation purposes. An initial evaluation of proposals will be
made by the Contracting Officer to determine completeness and
apparent acceptability followed by an evaluation by the Source
Selection Evaluation Board (SSEB). The Contracting Officer may
request additional information, clarification, or correction of
an offeror’s proposal in order to assure a sound impartial evaluation
and to ascertain the true merit of the proposal.
c. If discussions are determined to be necessary, the Contracting
Officer will make the final determination as to which proposals
are to be included in the competitive range in accordance with
FAR 15.609. The competitive range will be determined on the basis
of technical factors and price that are stated in this solicitation
and will include all proposals which have a reasonable chance
of being selected for award. The initial number of proposals considered
as being within the competitive range may be reduced when, as
a result of written or oral discussions, any such proposal has
been determined to no longer have a reasonable chance of being
selected for award.
d. Discussions will be conducted with all offerors in the competitive
range to the extent deemed necessary by the Contracting Officer,
in accordance with FAR 15.610. Discussions will be conducted on
the content of the proposal and, if discussions have been conducted,
a "Final Proposal Revision" will be solicited from those
offerors within the competitive range. A common cut-off date will
be established for receipt of all "Final Proposal Revisions".
e. The rating assigned to technical proposals within the competitive
range may be revised by any additional information or data submitted
with the "Final Proposal Revision".
M-4
EVALUATION FACTORS - GENERAL
a. Award will be made to the offeror whose proposal offers the
best value to the Government with appropriate consideration given
to the following evaluation areas:
1.
Likelihood of Achievement: The likelihood an offeror’s proposed
solutions would achieve CPA’s objectives.
2.
Likelihood of Timely Achievement: The likelihood an offeror’s
proposed solutions would achieve CPA’s objectives within the offeror’s
proposed timeframes.
3.
Performance Assessment: The effectiveness of the methods or criteria
an offeror proposes that CPA use to assess the offeror’s in-progress
performance and ultimate achievement of each objective.
4.
Past Performance: The quality of the offeror’s past performance.
5.
Total Estimated Cost-Plus-Fees
b. Of the Factors set forth above, all are important; but, the
first four factors, when combined, are significantly more important
than the Total Estimated Cost-Plus-Fees. Factors 1 and 2 are equal
to each other, and individually are significantly more important
than Factors 3 and 4 individually. Factors 3 and 4 are equal to
each other.
c. Cost will not be scored during the evaluation of the proposals.
d. In order to define the relative weights of the factors, the
following is provided:
(1) Significantly more important: The factor is two times greater
in value than another factor.
(2) More important: The factor is greater in value than another
factor but less than two times.
(3) Equal importance : The factor is nearly the same in value
as another factor; any difference is very slight and unimportant.
M-5
EVALUATION FACTORS - SPECIFIC
The
Evaluation Factors will be evaluated as follows:
Factor
1, Likelihood of Achievement. This factor evaluates the likelihood
that an offeror’s approach would actually achieve a stated objective.
Color ratings will be assigned as follows:
Gold:
The offeror’s approach is very likely to achieve this objective,
and to do so in a superior manner.
Blue:
The offeror’s approach is likely to achieve this objective, and
to do so in a superior manner.
Green:
The offeror’s approach is likely to achieve this objective.
Yellow:
It is uncertain if the offeror’s approach would achieve this objective.
Red:
The offeror’s approach is unlikely to achieve this objective.
Factor
2, Likelihood of Timely Achievement. This factor evaluates
the likelihood that an offeror’s approach would actually achieve
a stated objective within the timeframe stated by the offeror.
Color ratings will be assigned as follows:
Gold:
The offeror’s approach is very likely to achieve this objective
within the timeframe stated by the offeror, and that timeframe
is advantageous to CPA.
Blue:
The offeror’s approach is likely to achieve this objective within
the timeframe stated by the offeror, and that timeframe is advantageous
to CPA.
Green:
The offeror’s approach is likely to achieve this objective within
the timeframe stated by the offeror.
Yellow:
It is uncertain if the offeror’s approach would achieve this objective
within the timeframe stated by the offeror.
Red:
The offeror’s approach is unlikely to achieve this objective within
the timeframe stated by the offeror.
Factor
3, Performance Assessment. This factor evaluates the objectivity,
meaningfulness, and adequacy of the method(s) or criteria an offeror
proposes CPA use to assess the offeror’s in-progress performance
and ultimate success in achieving each objective. Color ratings
will be assigned as follows:
Blue:
The offeror’s proposed assessment method(s) or criteria are very
likely to yield objective, meaningful and adequate measures of
progress toward, and the degree of ultimate success in achieving
the objective.
Green:
The offeror’s proposed assessment method(s) or criteria are likely
to yield objective, meaningful and adequate measures of progress
toward, and the degree of ultimate success in achieving the objective.
Yellow:
It is uncertain it the offeror’s proposed assessment method(s)
or criteria will yield objective, meaningful and adequate measures
of progress toward, and the degree of ultimate success in achieving
the objective.
Red:
It is unlikely the offeror’s proposed assessment method(s) or
criteria will yield objective, meaningful and adequate measures
of progress toward, and the degree of ultimate success in achieving
the objective.
Factor
4, Past Performance. This factor will be evaluated
in accordance with the Government’s level of confidence that,
based upon an offeror’s past performance, the offeror will successfully
achieve the performance objectives of the contract. Color ratings
will be assigned as follows:
Blue:
High confidence is warranted. Based on the offeror’s record of
performance there is essentially no doubt the offeror will perform
successfully on this contract.
Green:
Confidence is warranted. Based on the offeror’s record of performance
there is little doubt the offeror will perform successfully on
this contract.
Yellow:
Low confidence. Based on the offeror’s record of performance there
is some doubt the offeror will perform successfully on this contract.
Red:
No confidence. Based on the offeror’s record of performance there
is serious doubt the offeror will perform successfully on this
contract.
Factor
5, Price/cost. This factor will evaluate the reasonableness
and realism of the estimated cost-plus-fees. Detailed cost estimates
shall be compared against the work structure to ensure offerors
have not submitted unrealistically low estimates. Others cost
related elements to be evaluated are the composition, allocation,
allowability, reasonableness and balance of costs and fees.
NOTE:
Award of a contract shall only be made to an otherwise successful
offeror whose accounting system has been approved by the Defense
Contract Audit Agency (DCAA). An approved accounting system is
one that, among other factors, is capable of segregating costs
associated with this work from the contractor’s other cost bases.
M-6
EVALUATION OF OPTIONS (JUL 1990)
Except
when it is determined in accordance with FAR 17.206(b) not to
be in the Government's best interests, the Government will evaluate
offers for award purposes by adding the total price for all options
to the total price for the basic requirement. Evaluation of options
will not obligate the Government to exercise the option(s).
M-8
PRE-AWARD SURVEY
a.
The Government reserves the right, prior to making an award, to
conduct a pre-award survey of the prospective contractor in order
to determine whether he/she can meet the minimum standards for
responsibility as delineated in Federal Acquisition Regulation
(FAR) Subpart 9.104. The Government further reserves the right
to visit the offeror's offices, to verify statements made in the
proposal, and to inspect facilities, equipment and credentials.
b.
Current financial statements and other pertinent data should be
made available to the pre-award survey team. The Offeror shall
have management officials present to represent the firm during
the survey. The results of the survey will be considered in evaluation
of the proposal for award.
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