Iraq Media Developments Newsletter
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source:
Defense Contracting Command-Washington

Scope of Work
Statement of Objectives
Government-furnished Items
Contractor-furnished Items
Report Requirements
Inspection and Acceptance
Performance
Key Personnel
Base and Award Fees

APPLICATION INSTRUCTIONS
Program Proposal
Details of Objectives
Performance Assessment
Past Performance
Cost Proposal
Central Contractor Registration
Solicitation Definitions
Unnecessarily Elaborate Proposals or Quotations
Site Visit

EVALUATION
Basis of Award
Evaluation Approach
Proposal Evaluation
General Evaluation Factors
Specific Evaluation Factors
Evaluation of Options
Pre-Award Survey


Operation of facilities for, and provision of a full range of media services for the Iraqi people, to include the training of an indigenous Iraqi media workforce for purposes of their succeeding to the work called for herein. The work shall be performed in accordance with the Statement of Objectives, and during the period 1 January 2004 through 31 December 2004.

C-1 SCOPE OF WORK

C.1 SCOPE OF WORK

1. The non-personal services to be rendered under this contract generally consist of developing an existing Iraqi nationwide radio and television network and national newspaper to a significantly higher level of overall quality, reach, and share. These services are likely to include the refurbishment, improvement, and/or buildout of an existing facility and equipment infrastructure; the provision of quality radio and television programming; the expansion and enhancement of a national newspaper; and the training and development of an indigenous Iraqi workforce to independently operate these services upon completion of the contract. The work will be performed against the Statement of Objectives shown below.

2. Upon award, this contract will be a Cost-Plus-Award-Fee type contract. The contractor shall be reimbursed for all his reasonable, allocable, and allowable costs, as determined through a post performance audit by the Defense Contract Audit Agency (DCAA). The contractor will receive a Base Fee, not to exceed 3% of the costs as estimated at the time of contract award. In addition to the Base Fee, an Award Fee is also available. The funds available to the award fee pool, taken together with the amount of the Base Fee shall not exceed 10% of the costs as estimated at the time of contract award. The Government, depending upon the contractor’s quality of performance toward achieving the objectives shown below, will award to the contactor an Award Fee commensurate with its assessment of the contractor’s performance. The award fee process will proceed as described in the Award Fee Plan, attached hereto as Attachment #1. Neither the Base Fee nor the Award Fee pool shall fluctuate with the actual cost of performance.

3. The contract shall be effective for a period of 12 months, from 1 January 2004 through 31 December 2004. At its option, the Government may extend the term of the contract for two (2) consecutive option periods of 6 months each pursuant to FAR 52.217-9, incorporated in Section I in full text.

4. Award will be made on an all or none basis (basic plus option periods) for all the work called for herein. Sub-contracting is not prohibited. Contract award will be made on a best value basis as described in Section M.

C-2 STATEMENT OF OBJECTIVES

1. The Coalition Provisional Authority (CPA) currently occupying Iraq seeks to contract for development of the existing human, real and other resources of the "Iraqi Media Network" (IMN) into a world class radio and television broadcasting and newspaper publishing organization. CPA's specific objectives with regard to the contract are listed at paragraph 3 below.

2. Prospective offerors will propose:

How each of CPA’s objectives would be achieved.

How long it would take to achieve each objective.

The methods or criteria CPA should use to assess the offeror’s in-progress performance and ultimate degree of success achieving each objective.

How much the offeror expects it would cost to achieve CPA’s objectives employing the proposed approaches.

3. Specific objectives. At the end of the performance period --

3.1. IMN leads all mass media in providing comprehensive, accurate, fair, and balanced news and public affairs to the Iraqi people.

3.2. Each IMN employee is schooled, coached, practiced, and proven in the principles and techniques of his or her job.

3.3. The practice of management and journalism within IMN is thoroughly professional.

3.4. IMN is structured and manned to internally satisfy all of its routine operational requirements.

3.5. 90% of Iraq’s population and 100% of the population of its 15 largest cities can receive terrestrial broadcasts of no fewer than two 24-hour IMN TV programs and two 24-hour IMN radio programs. One TV program and one radio program are principally "all news and public affairs." The "all news and public affairs" TV program is additionally available throughout the Middle East via Arabsat or equal.

3.6. IMN’s newspaper is truly national.

3.7. IMN has a physical presence in no less than Iraq's 15 largest cities, and is integrated with, and civically active in each.

3.8. All IMN operating locations are secure.

3.9. IMN is prepared for contingency operations.

3.10. IMN knows exactly how well it is doing relative to its competitors and has the audience-related information it needs to make sound management and programming decisions.

3.11. IMN is operating, and ready to sustain operations over the long haul, without any CPA or Iraqi Government funding.

3.12. The transition from contractor to no contractor is seamless.

3.13. There is a healthy and growing indigenous television/film production industry in each major region of Iraq.

C-3 GOVERNMENT FURNISHED ITEMS

The following items will be provided by the Government:

1. Propagation charts indicating, based on field surveys, the network’s actual AM, FM and TV signal coverage of Iraq as of October 2003.

2. Subcontracts that the successful offeror may or may not, at his discretion, assume, with:

-- Arabsat

-- Reuters

-- Associated Press

-- MBC

-- Approximately 20 "international consultants"

3. Access to IMN "legacy" real and other property

4. Government furnished equipment

5. Existing IMN structure, and a nationwide roll of approximately 1,000 indigenous employees fully funded by the Iraqi Ministry of Finance

6. Current stations, frequencies, channels, and output power

7. Equipment on order

8. Audience survey results

C-4 CONTRACTOR FURNISHED ITEMS

1. The contractor shall provide all labor, services, material and other support necessary to perform the work called for herein, and to achieve the stated objectives, except for those items identified as Government furnished.

2. The contactor shall provide for his own security, as well as for the security of the IMN facilities under his care.

C-5 REPORT REQUIREMENTS

The contractor shall prepare and deliver to the Contracting Officer’s Representative (COR) a monthly report entitled, "Monthly Status and Financial Report". This report will be due on the 15th of each month, and will summarize the activities of the preceding month. It will include a brief statement of accomplishments, problems encountered and their resolution, and any projections for the future. The financial portion will summarize expenditures to date, and forecast expenditures for the following month. When the contractor has expended 75% of the contract funding provided, he will note this fact in the monthly report.

INSPECTION AND ACCEPTANCE

E-1. INSPECTION AND ACCEPTANCE

Inspection and acceptance of all work required under this contract shall be performed by the Contracting Officer’s Representative (COR) as designated by the Contracting Officer or GTR.

PERFORMANCE

F-1. PERIOD OF PERFORMANCE

Unless extended in accordance with FAR 52.2.17-9, the Period of Performance shall be from 1 January 2004 thru 31 December 2004. The Government shall have the option to extend performance into option periods as follows: 1 January 2005 thru 30 June 2005; and from 1 July 2005 thru 31 December 2005.

F.2 DELIVERY INFORMATION

Services called for under this contract will be delivered in accordance with the schedule. The "Monthly Status and Financial Report" shall be delivered as follows:

SPECIAL REQUIREMENTS

H.1. KEY PERSONNEL

The personnel specified in the contractor’s proposal as "key personnel" are considered to be essential to the work being performed under this contract. Prior to diverting any of the specified individuals to other projects, the Contractor shall notify the Contracting Officer reasonably in advance and shall submit justification (including proposed substitutions) in sufficient detail to permit evaluation of the impact on the program. No diversion shall be made by the Contractor without the written consent of the Contracting Officer: provided, that the Contracting Officer may ratify in writing such diversion and such ratification shall constitute the consent of the Contracting Officer required by this clause. The Schedule may be amended from time to time during the course of the contract to either add or delete personnel, as appropriate.

H.2 BASE AND AWARD FEES

1. General: This contract is a cost-plus-award-fee type contract. The contractor will be reimbursed for all reasonable, allowable, and allocable costs incurred in its performance of the work herein. In addition, the contractor will receive the negotiated Base Fee, as shown in the contract schedule, which shall not to exceed 3% of the total costs as estimated at the time of award. One twelfth (1/12) of the Base Fee will be invoiced monthly with the contractor’s regular monthly invoice. The Award Fee will be subject to the Government’s evaluation of the contractor’s performance, as set forth in the Award Fee Evaluation Plan (Attachment #1).

2. Award Fee. The award fee is an incentive which rewards superior performance in addition to and beyond the basic requirements, and will be awarded based upon how the contractor performed against the pre-determined criteria for each of the thirteen stated objectives.

(a) Award Fee Pool. The amount of the Award Fee Pool is that negotiated amount shown in the contract schedule. This amount, together with the Base Fee shall not exceed 10% of the total costs as estimated at the time of award. The amount of the Award Fee Pool shall not fluctuate with costs incurred during contract performance. Subject to the Government’s rating of the contractor’s performance, the contractor may be awarded any portion of the Award Fee commensurate with that rating. The amount may be from Zero to 100% of the Award Fee Pool.

(b) Evaluation Period. Each evaluation period will be six (6) months.

(c) Rating Scale. Significant performance levels are required for a contractor to earn an award fee. The ratings for award are as stated in the Award Fee Evaluation Plan.

(d) Modification of Award Fee Evaluation Plan.

    1. Procedural Changes. The Government reserves the right to
    2. alter the procedures in the Award Fee Evaluation Plan before the succeeding evaluation period. The contractor may also propose changes for government's consideration. The Contracting Officer will notify the contractor, in writing, of changes to the plan before the start of the affected evaluation period. Changes that are applicable to a current evaluation period will be incorporated into the plan provided that both parties agree to the changes. If agreement cannot be reached on these changes, the current award fee evaluation plan will remain in effect for that evaluation period.

    3. Changes in Evaluation Criteria. Any changes in the

evaluation criteria will be subject to mutual agreement of the parties.

(e) Self-Evaluation. The Contractor will have the opportunity to submit a self-assessment of his performance under the contract.

(f) Disputes. Government decisions regarding the award fee, including but not limited to, the amount of the award fee if any; the methodology used to calculate the award fee; the calculation of the award fee; and the nature and success of the contractor’s performance are final and not subject to dispute.

h. Description of Proposal Divisions

PART I. Program Proposal. This part shall introduce the offeror, provide information

concerning the firm’s core business, and set forth his proposed approach and timelines to achieve the objectives of the contract, as follows:

(1) The Program Proposal shall include an introductory section that briefly:

discusses a management plan that covers functional support areas such as management, administration, supervision, and logistics; includes an organizational chart that presents the organizational structure, and delineates the responsibilities and lines of command and communications; discusses any subcontracting, partnering, or joint venture roles and responsibilities within the organization; explains the plan for use of Government furnished property and any contractor acquired property; describes a purchasing policy that allows for Government evaluation of adequate and efficient cost controls, and the accounting for Government property in their possession; and, describes a plan for the maintenance and control of official Government property records.

(2) The heart of the Program Proposal shall address two criteria: (a) the likelihood an offeror’s proposed solutions would achieve the objectives itemized in SECTION C-2; and (b) ) the likelihood an offeror’s proposed solutions would achieve the objectives itemized in SECTION C-2 within the offeror’s proposed timeframes. For purposes of this evaluation, the offeror shall provide the following:

For each objective:

Approach: Offerors will explain their specific assumptions and approach toward achieving each of the stated objective.

Timeframe: Offerors will indicate the number of weeks, beginning with the week performance commences, they expect it will take to achieve the objective, employing the offeror’s proposed approach to its achievement.

Personnel: Offerors will indicate the relevant qualifications, in name-role-qualifications format, and provide resumes for, the key individual(s) who will be directly involved in achieving the objective.

Experience: Offerors will state, in who-what-when-where-why-how format, any first-hand experience the offeror has had implementing similar approaches, or achieving similar objectives.

Unique For each objective:

For Objective 3.1.: IMN leads all mass media in providing comprehensive, accurate, fair, and balanced news and public affairs to the Iraqi people:

Information Architecture and Processes: Offerors should indicate the information inputs (including news gathering), processes (including editorial), outputs (including presentation of news and public affairs) and architecture (including news bureaus, if any) they would employ in pursuit of this objective.

Radio and Television Programming: Offerors should indicate how they intend to program IMN’s radio and television networks and local stations in pursuit of this objective.

Newspaper Content and Design: Offerors should indicate how they intend to fashion IMN’s newspaper in pursuit of this objective.

Other Actions: Offerors should indicate any actions they intend to take in pursuit of this objective that do not directly involve IMN’s broadcast and print products. Do not repeat actions covered under other objectives.

Staffing, Organization and Equipment: Offerors should indicate how they intend to staff, organize, and equip IMN in pursuit of this objective, to include how they intend to staff, organize, and equip any IMN elements that would be directly involved in achieving this objective, but not necessarily directly involved in news and public affairs.

For Objective 3.2.: Each IMN employee is schooled, coached, practiced, and proven in the principles and techniques of his or her job:

Offerors should indicate how they intend to (1) assess the developmental needs of each IMN employee and accordingly (2) school, coach, practice and prove each employee in the principles and techniques of his or her job.

For Objective 3.3.: The practice of management and journalism within IMN is thoroughly professional:

Note: "Each IMN employee" in Objective 3.2. applies to IMN’s managers and journalists, along with everyone else in the workforce. The difference, then, between Objective 3.2. and Objective 3.3. is the notion of "professionalism," versus simply competence: Awareness and employment of a code of ethics, education as well as training, knowledge as well as skills, characteristics embodied in the person as well as the job, and so on.

Offerors should indicate how they intend to (1) assess the
"professionalization" needs of IMN management and its journalists, and (2) how they would then achieve professionalism in the practice of management and journalism throughout the IMN organization.

For Objective 3.4.: IMN is structured and manned to internally satisfy all of its routine operational requirements:

Structure: Offerors should indicate how they would structure IMN to ensure it is capable of internally satisfying all of its routine needs, e.g., budget preparation, execution, and accounting, IT, transportation/logistics, human resources, safety/security, housekeeping, training management, planning, property control, etc., as well as those functions that must be carried out to operate and maintain radio and television networks and stations, and a newspaper. Offerors should also indicate how they would transition from the existing structure to the proposed structure.

Staffing: Offerors should indicate their staffing plan for the structure they propose. Offerors should also indicate how they would transition from the existing workforce to the staffing plan they propose.

For Objective 3.5.: 90% of Iraq’s population and 100% of the population of its 15 largest cities can receive terrestrial broadcasts of no fewer than two 24-hour IMN TV programs and two 24-hour IMN radio programs. One TV program and one radio program are principally "all news and public affairs." The "all news and public affairs" TV program is additionally available throughout the Middle East via Arabsat or equal:

Network Feeds: Offerors should indicate the facilities, equipment, staffing (consistent with their approach at "Structure" and "Staffing" at Objective 3.3. above), and programming (consistent with their approach at "Radio and Television Programming" under Objective 3.1. above) they would employ in pursuit of this goal. Proposed policy for local station "breakaway" from any of the four network feeds should be included if applicable, and address, by feed, when and for what purpose local station breakaway would be authorized. "Clean sheet" approaches are acceptable, but any approach should take advantage of what already exists wherever it is practical to do so. Offerors should clearly indicate where they intend to use other-than existing facilities and equipment to achieve this objective. They should also include their restoration/refurbishment plans should their approach employ facilities that require it.

Coverage Within Iraq: Offerors should indicate the facilities, equipment, and staffing (consistent with their approach at "Structure" and "Staffing" at Objective 3.3. above) they would employ in pursuit of this goal. "Clean sheet" approaches are acceptable, but any approach should take advantage of what already exists wherever it is practical to do so. Offerors should clearly indicate where they intend to use other-than existing facilities and equipment to achieve this objective. They should also include their restoration/refurbishment plans should their approach employ facilities that require it.

Coverage Within the Middle East: Offerors should indicate their plans for providing IMN’s "all news and public affairs" TV program via satellite throughout the Middle East region.

For Objective 3.6.: IMN’s newspaper is truly national:

Offerors should indicate the facilities, equipment, staffing (consistent with their approach at "Structure" and "Staffing" at Objective 3.3. above), editorial policies, and circulation methodology they would employ in pursuit of this goal. "Clean sheet" approaches are acceptable, but any approach should take advantage of what already exists wherever it is practical to do so. Offerors should clearly indicate where they intend to use other-than existing facilities and equipment to achieve this objective. They should also include their restoration/refurbishment plans should their approach employ facilities that require it.

For Objective 3.7.: IMN has a physical presence in no less than Iraq's 15 largest cities, and is integrated with and civically active in each:

Offerors should indicate the facilities, staffing (consistent with their approach at "Structure" and "Staffing" at Objective 3.3. above), and corporate policies they would employ in pursuit of this goal. "Clean sheet" approaches are acceptable, but any approach should take advantage of what already exists wherever it is practical to do so. Offerors should clearly indicate where they intend to use other-than existing facilities to achieve this objective. They should also include their restoration/refurbishment plans should their approach employ facilities that require it.

For Objective 3.8.: All IMN operating locations are secure:

Offerors should indicate their risk management philosophy and the physical, human, and other security measures they would employ at each IMN operating location (consistent with their facilities approaches at Objectives 3.5., 3.6., and 3.7.) to protect facilities, equipment, and personnel. "Clean sheet" approaches are acceptable, but any approach should take advantage of what already exists wherever it is practical to do so. Offerors should clearly indicate where they intend to use other-than existing measures to achieve this objective. They should also include their restoration/refurbishment plans should their approach employ physical measures that require it.

For Objective 3.9.: IMN is prepared for contingency operations:

Note: CPA’s goal for contingency operations is rapid restoration of:

(1) The network and satellite feeds at Objective 3.5., although not necessarily with the usual content.

(2) Terrestrial broadcasts of network feeds to the greater Baghdad metropolitan area.

(3) Network news productions/programs.

Offerors should indicate how they would achieve those goals, and, post-achievement, what their approach would provide in terms of anticipated downtimes in each of the three categories above, following a single given catastrophic facility loss.

For Objective 3.10.: IMN knows exactly how well it is doing relative to its competitors and has the audience-related information it needs to make sound management and programming decisions:

Offerors should indicate how they would obtain information about IMN’s viewers, listeners and readers, and what information they would seek.

For Objective 3.11.: IMN is operating, and ready to sustain operations over the long haul, without any CPA or Iraqi Government funding:

Offerors should indicate how they would eliminate IMN’s current reliance on CPA and Iraqi Government funding. CPA is open to all approaches that are (1) not uncommon in democratic societies and (2) unlikely to impact continuing, long term achievement of Objective 3.1. Examples could include, but are not necessarily limited to funding via advertising sales, sponsorships, grants, international consortia, subscriptions, and foundations.

For Objective 3.12.: The transition from contractor to no contractor is seamless:

Offerors should indicate their plan for transitioning to the IMN workforce those roles played by the contractor during the performance period that must or should continue after the performance period concludes.

For Objective 3.13.: There is a healthy and growing indigenous television/film production industry in each major region of Iraq:

Offerors should indicate how they would stimulate rebirth of an indigenous Iraqi production industry and help ensure its long term good health.

PART II. Performance Assessment. This part will contain the offeror’s method(s), or criteria the offeror proposes CPA use to assess the offeror’s in-progress performance and degree of ultimate success in achieving the objectives. The proposed Performance Assessment will address each of the 13 performance objectives separately.

PART III. Past Performance. This part will provide information concerning the offeror’s past performance, and determine the Government’s level of confidence that, based upon an offeror’s past performance, the offeror will successfully achieve the performance objectives of the contract. The offeror shall provide a list of his most relevant contracts completed over the last three to five years, including, for each, the contract title and number, approximate contract value, a brief description of the work, a point of contact, and a good telephone number and email address for the point of contact.

PART V. Cost Proposal. This volume shall include cost and price information to explain the offeror’s expectations toward achieving the CPA’s objectives employing the proposed approaches, and will include the following: (1) The offeror shall state clearly the fiscal resources budgeted and available to cover all start-up costs. All anticipated start-up expenses shall be reflected in the cost and price data for the base contract year; and (2) The Government will analyze the proposed costs and fees. In order for the Government to accurately evaluate the same, the cost proposal shall be in a uniform format presenting a detailed breakdown of the associated cost elements, such as labor rates, labor burden, equipment, transportation, overhead, and general and administrative (G&A). The Government will analyze and evaluate the proposed total compensation plan submitted by the offeror.

L-2 CENTRAL CONTRACTOR REGISTRATION

In order to be awarded a contract resulting from this solicitation, the offeror must be registered in the "Central Contractor Registry". An offeror may register by accessing the following website:

http://www.ccr.gov/

L-3 SOLICITATION DEFINITIONS (JUL 1987) (FAR 15.407 ( c)(1)

"Government" means United States Government.

"Offer" means "proposal" in negotiation.

"Solicitation" means a request for proposals (RFP) or a request for

quotations (RFQ) in negotiation.

L-4 UNNECESSARILY ELABORATE PROPOSALS OR QUOTATIONS (APR 1984)

(FAR 15.407 (c )(3)

Unnecessarily elaborate brochures or other presentations beyond those sufficient to present a complete and effective response to this solicitation are not desired and may be construed as an indication of the offeror's or quoter's lack of cost consciousness. Elaborate art work, expensive paper and bindings, and expensive visual and other presentation or aids are neither necessary nor wanted.

L-15 SITE VISIT (DFAR 52-237-0001)(APR 1984)

Offerors are urged and expected to inspect the site where services are to be performed and to satisfy themselves regarding all general and local conditions that may affect the cost of contract performance, to the extent that the information is reasonably obtainable. In no event shall failure to inspect the site constitute grounds for a claim after contract award.

L-16 SITE VISIT

The site visit will conducted at various locations in Iraq during the first week of November 2003. Interested offerors shall notify the contracting officer if they are planning to attend the site visit. Please note each offeror is limited to two (2) persons from their firm.

EVALUATION

M-1 BASIS OF AWARD

This acquisition is being competed for quality of performance and reasonableness of cost, not minimum service at minimum cost. Award of a contract will be an integrated assessment of criteria designed to determine which proposal offers the best value to the Government in terms of technical factors and total estimated costs-plus-fee, rather than to the proposal which simply offers the lowest total estimated costs-plus-fee. Significant differences in measured merit may or may not be deemed affordable. The ultimate source selection will not be made by the application of a mathematical formula or on the basis of scores alone, but by the exercise of sound business judgment on the part of the Source Selection Authority based on an assessment of the evaluation results as a whole.

M-2 EVALUATION APPROACH

Proposals will be evaluated to determine compliance with all requirements of the Request for Proposals (RFP). All proposals will be evaluated by the Source Selection Evaluation Board (SSEB). The SSEB will rate each proposal strictly in accordance with its content and will not assume that performance will include areas not specified in the offeror’s written proposal. Offerors are cautioned to initially submit sufficient information to enable the SSEB to fully ascertain each offeror’s capability to perform all of the requirements contemplated by this solicitation. All commitments made in the proposal should be complete and concise but not overly elaborate.

M-3 PROPOSAL EVALUATION

a. Careful, full, and impartial consideration will be given to all proposals received in response to this RFP. The evaluation factors as outlined in the RFP will be applied in an identical manner to each proposal.

b. Except for price, a scoring system has been established for evaluation purposes. An initial evaluation of proposals will be made by the Contracting Officer to determine completeness and apparent acceptability followed by an evaluation by the Source Selection Evaluation Board (SSEB). The Contracting Officer may request additional information, clarification, or correction of an offeror’s proposal in order to assure a sound impartial evaluation and to ascertain the true merit of the proposal.

c. If discussions are determined to be necessary, the Contracting Officer will make the final determination as to which proposals are to be included in the competitive range in accordance with FAR 15.609. The competitive range will be determined on the basis of technical factors and price that are stated in this solicitation and will include all proposals which have a reasonable chance of being selected for award. The initial number of proposals considered as being within the competitive range may be reduced when, as a result of written or oral discussions, any such proposal has been determined to no longer have a reasonable chance of being selected for award.

d. Discussions will be conducted with all offerors in the competitive range to the extent deemed necessary by the Contracting Officer, in accordance with FAR 15.610. Discussions will be conducted on the content of the proposal and, if discussions have been conducted, a "Final Proposal Revision" will be solicited from those offerors within the competitive range. A common cut-off date will be established for receipt of all "Final Proposal Revisions".

e. The rating assigned to technical proposals within the competitive range may be revised by any additional information or data submitted with the "Final Proposal Revision".

M-4 EVALUATION FACTORS - GENERAL

a. Award will be made to the offeror whose proposal offers the best value to the Government with appropriate consideration given to the following evaluation areas:

1. Likelihood of Achievement: The likelihood an offeror’s proposed solutions would achieve CPA’s objectives.

2. Likelihood of Timely Achievement: The likelihood an offeror’s proposed solutions would achieve CPA’s objectives within the offeror’s proposed timeframes.

3. Performance Assessment: The effectiveness of the methods or criteria an offeror proposes that CPA use to assess the offeror’s in-progress performance and ultimate achievement of each objective.

4. Past Performance: The quality of the offeror’s past performance.

5. Total Estimated Cost-Plus-Fees

b. Of the Factors set forth above, all are important; but, the first four factors, when combined, are significantly more important than the Total Estimated Cost-Plus-Fees. Factors 1 and 2 are equal to each other, and individually are significantly more important than Factors 3 and 4 individually. Factors 3 and 4 are equal to each other.

c. Cost will not be scored during the evaluation of the proposals.

d. In order to define the relative weights of the factors, the following is provided:

(1) Significantly more important: The factor is two times greater in value than another factor.

(2) More important: The factor is greater in value than another factor but less than two times.

(3) Equal importance : The factor is nearly the same in value as another factor; any difference is very slight and unimportant.

M-5 EVALUATION FACTORS - SPECIFIC

The Evaluation Factors will be evaluated as follows:

Factor 1, Likelihood of Achievement. This factor evaluates the likelihood that an offeror’s approach would actually achieve a stated objective. Color ratings will be assigned as follows:

Gold: The offeror’s approach is very likely to achieve this objective, and to do so in a superior manner.

Blue: The offeror’s approach is likely to achieve this objective, and to do so in a superior manner.

Green: The offeror’s approach is likely to achieve this objective.

Yellow: It is uncertain if the offeror’s approach would achieve this objective.

Red: The offeror’s approach is unlikely to achieve this objective.

Factor 2, Likelihood of Timely Achievement. This factor evaluates the likelihood that an offeror’s approach would actually achieve a stated objective within the timeframe stated by the offeror. Color ratings will be assigned as follows:

Gold: The offeror’s approach is very likely to achieve this objective within the timeframe stated by the offeror, and that timeframe is advantageous to CPA.

Blue: The offeror’s approach is likely to achieve this objective within the timeframe stated by the offeror, and that timeframe is advantageous to CPA.

Green: The offeror’s approach is likely to achieve this objective within the timeframe stated by the offeror.

Yellow: It is uncertain if the offeror’s approach would achieve this objective within the timeframe stated by the offeror.

Red: The offeror’s approach is unlikely to achieve this objective within the timeframe stated by the offeror.

Factor 3, Performance Assessment. This factor evaluates the objectivity, meaningfulness, and adequacy of the method(s) or criteria an offeror proposes CPA use to assess the offeror’s in-progress performance and ultimate success in achieving each objective. Color ratings will be assigned as follows:

Blue: The offeror’s proposed assessment method(s) or criteria are very likely to yield objective, meaningful and adequate measures of progress toward, and the degree of ultimate success in achieving the objective.

Green: The offeror’s proposed assessment method(s) or criteria are likely to yield objective, meaningful and adequate measures of progress toward, and the degree of ultimate success in achieving the objective.

Yellow: It is uncertain it the offeror’s proposed assessment method(s) or criteria will yield objective, meaningful and adequate measures of progress toward, and the degree of ultimate success in achieving the objective.

Red: It is unlikely the offeror’s proposed assessment method(s) or criteria will yield objective, meaningful and adequate measures of progress toward, and the degree of ultimate success in achieving the objective.

Factor 4, Past Performance. This factor will be evaluated in accordance with the Government’s level of confidence that, based upon an offeror’s past performance, the offeror will successfully achieve the performance objectives of the contract. Color ratings will be assigned as follows:

Blue: High confidence is warranted. Based on the offeror’s record of performance there is essentially no doubt the offeror will perform successfully on this contract.

Green: Confidence is warranted. Based on the offeror’s record of performance there is little doubt the offeror will perform successfully on this contract.

Yellow: Low confidence. Based on the offeror’s record of performance there is some doubt the offeror will perform successfully on this contract.

Red: No confidence. Based on the offeror’s record of performance there is serious doubt the offeror will perform successfully on this contract.

Factor 5, Price/cost. This factor will evaluate the reasonableness and realism of the estimated cost-plus-fees. Detailed cost estimates shall be compared against the work structure to ensure offerors have not submitted unrealistically low estimates. Others cost related elements to be evaluated are the composition, allocation, allowability, reasonableness and balance of costs and fees.

NOTE: Award of a contract shall only be made to an otherwise successful offeror whose accounting system has been approved by the Defense Contract Audit Agency (DCAA). An approved accounting system is one that, among other factors, is capable of segregating costs associated with this work from the contractor’s other cost bases.

M-6 EVALUATION OF OPTIONS (JUL 1990)

Except when it is determined in accordance with FAR 17.206(b) not to be in the Government's best interests, the Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. Evaluation of options will not obligate the Government to exercise the option(s).

M-8 PRE-AWARD SURVEY

a. The Government reserves the right, prior to making an award, to conduct a pre-award survey of the prospective contractor in order to determine whether he/she can meet the minimum standards for responsibility as delineated in Federal Acquisition Regulation (FAR) Subpart 9.104. The Government further reserves the right to visit the offeror's offices, to verify statements made in the proposal, and to inspect facilities, equipment and credentials.

b. Current financial statements and other pertinent data should be made available to the pre-award survey team. The Offeror shall have management officials present to represent the firm during the survey. The results of the survey will be considered in evaluation of the proposal for award.